Professor Jim Macnamara
Jim Macnamara (PhD, MA, FAMI, CPM, FPRIA, FAMEC) is Professor of Public Communication and Deputy Dean in the Faculty of Arts and Social Sciences at the University of Technology Sydney. He took up his academic posts after a 30-year career in professional communication practice spanning journalism, corporate and marketing communication, and media research.
Jim is an international authority on the evaluation of communication campaigns and social media, and the author of 12 books including The 21st Century Media (R)evolution published by Peter Lang, New York in 2010 and Public Relations Theories, Practices, Critiques published by Pearson Australia in 2012.
Next Event
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Sustainability Communications – Adding more cooks to the messaging kitchen
20 Jun 2012
How many voices does it take to make sustainability announcement? The answer is: LOTS. Join OgilvyEarth and IABC NSW to hear about the best practices for companies to follow in the lead up to a sustainability announcement.
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IABC NSW News
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Measuring Marketing Communication
7th May 12
For too long marketing communicators have convinced themselves—and sometimes their superiors, that it is too difficult, if not impossible, to measure the results of their communication activities. Nothing could be further from the truth. Find out more, with Lin Grensing-Pophal.
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April's IABC CW Bulletin: Social Media for a Global Audience
1st May 12
April's issue of CW Bulletin, offered ways to engage a global audience via social media, from employing specific Facebook functions to examining translation services and adopting local social media platforms. If you missed it last month, now's your chance to catch up!
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