IABC now accepting 2012 Gold Quill Award entries

10th Dec 11

Pursue the gold! The 2012 Gold Quill Awards are now underway. Enter this global competition to receive the highest level of professional acknowledgment within business communication.

 

Early-bird deadline: 27 January 2012
Final deadline: 10 February 2012

Find the Gold Quill Awards Call for Entries here.

Here are some golden words of advice from the 2010 Blue Ribbon Panel judges to help you win:

• Avoid industry-specific jargon and terms. Write your work plan narrative so it can be understood by someone outside your field or industry.
• Make sure you start with SMART objectives (specific, measurable, attainable, relevant and time-bound). Without them your work plan won't demonstrate the strategy, impact or value of your communication.
• Measure the impact of your communication efforts had on changing or reinforcing behaviors or perceptions. In other words, focus on outcomes, not outputs and out-takes.
• A winning work plan includes quality details that help the judges understand the business need, the strategic solution (what, not how), and the business value/impact of your efforts.

Be sure to check the IABC Facebook page for the Gold Quill Awards "tip of the week."