Save 20% on IABC's all-time most popular book!
8th Jan 12IABC's all-time most popular book is on sale now
You can save 20% on The Communication Plan by industry leader Les Potter!
The Communication Plan: The Heart of Strategic Communication
Third edition
by Les Potter, ABC
Get the skills you need to plan for any communication project with Les Potter’s time-tested techniques.
The Communication Plan focuses on four elements that will work for any organization, large or small. Straightforward case studies blend with Potter's wisdom and expertise to help you achieve measurable results, no matter what your communication challenge is.
This definitive guide to communication planning is available in print or PDF format and includes:
- An eight-step process building on needs analysis, environmental scanning, a strategic summary and contingency planning.
- Worksheets and exercises to build your plan.
- Communication program evaluation and measurement techniques.
- Compelling case studies.
Ring-bound manual with CD - was US$210 (IABC Member price), NOW: $168
PDF - was US$159 (IABC Member price), NOW US$127.20
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Sustainability Communications – Adding more cooks to the messaging kitchen
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