1/2 day workshop - Measuring ROI on Communications

Management demands communication results.
Add best practice in measurement to your skill base.

Internationally recognised expert, Angela Sinickas is running a workshop on Measuring ROI on Communication for the NSW Chapter in Sydney.

This is your opportunity to tap into global expertise and take advantage of learning new methods of quantifying the results of communications activities.

What’s best practice in measuring communication results?  What’s the most efficient approach to provide conclusive metrics management will value?

Join IABC Fellow and global communication measurement veteran, Angela Sinickas ABC*, in this not to be missed half day practical workshop.

Learn how you, like other world class organisations, can calculate return on investment (ROI) for both internal and external communication.  Corporate and government employees who are held accountable to their communications spend should not miss this.

This workshop will help you build measurement processes into your communication planning so you can easily calculate the return on your organisation's investment.

Only 50 seats available – Those who register will learn to:

• Set measurable communication objectives that connect internal and external communication activities to business results based on changed audience behaviours.
• Look at the levels of communication you are currently measuring—communication activities, audience perceptions, changes in behaviour or impact on goals—and decide how to transform lower-value measures into higher-value ones.
• Conduct a variety of internal and external measures on messages, channels (including electronic) to gauge  the effectiveness of your communications.
• Calculate ROI for specific communications and estimate the potential return with your management before you present them with the budget you’re recommending.

Senior Management want to see the correlation between money spent on communication and business outcomes.  Is it an increase in revenue or decrease in expenses?

Click here to view Angela's CV

A message from Angela:

*Accredited Business Communicator

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Date: Tuesday 3 August
Time: 8.30am – 1.30pm
Location: St George House, 182 George Street, Sydney
IABC Members $195.00
Non-Members $395.00