IABC Global Communication Conference – Asia Pacific

Ÿ Gain knowledge, strategy and tools to advance organizational performance.

Ÿ Develop your professional network of peers for best practice sharing and problem solving.

Ÿ Discover a diverse modern metropolis steeped in unique blends of Eastern and Western traditions.

Program Highlights: full program details

Keynotes: Dynamic thinking
Ÿ Leading in the storm: Leading successfully during a crisis and beyond requires a new way of working based on managing personal energy. Understand how you can boost your capacity, now and in the future, to make you and your organization more effective and fulfilled. Jane Sparrow, Sony, is the managing director of The Energy Project Europe, covering business in Europe, Asia and Africa.
Ÿ The new rules of employee engagement: How can you realistically assess levels of employee engagement, set reasonable targets for improvement, develop communication strategies to advance engagement, measure progress, and report that progress to leadership? Mark Schumann, ABC, Managing Principal of Towers Perrin, Chair of the IABC international executive board.

Workshops: Powerful learning
Ÿ How to engage a culturally and geographically diverse workforce: Helene Bradley-Ritt, Unilever. What you will learn: Strategies and tactics that engage the critical mass. Managers' responsibilities as communicators. How to recognize success and to keep it going.
Ÿ Measuring and evaluating communication: Old problem, new media: Jim Macnamara, University of Technology Sydney. What you will learn: The latest best-practice thinking and models for communication measurement and evaluation. Trends in measuring and evaluating advertising, public relations, organizational communication and social media. New tools and methods for measuring social media.
Ÿ Mapping issues and stakeholders to prevent crises in times of change: Caroline Sapriel, CS&A. What you will learn: Identify stakeholders and issues. Assess possible risks and threats. Map plausible scenarios to enhance your preparedness and resilience and optimize business opportunities.

Plus More Sessions: Cutting insight and knowledge
Ÿ Communication in the BRIC Countries: Harjiv Singh, Gutenberg Communications
Ÿ What it takes to think clearly and write what you mean: John Sturtevant, The Writing Workshop
Ÿ Harnessing the power of Web 2.0, blogs, social media , virtual networks: David Ketchum, Upstream
Ÿ Corporate reputation management in the new China: Alistair Nichols, AC Capital Strategic Consulting
Ÿ Taking the “corporate” out of corporate communication: Steve Crescenzo, Crescenzo Communications
Ÿ Connecting in China: Scott Kronick, Ogilvy & Mather, Hong Kong
Ÿ Easy pickings: Why employee communication is the heaviest low-hanging fruit: Paul Matalucci, ABC and Pauline Young, Wordwright Communications, Inc.
Ÿ Knowing India: Balancing old and new: Deepak Mukarji, Shell India
Ÿ From talking to texting: Managing communication today: Kathleen Slaughter, The University of Western Ontario, Richard Ivey School of Business
Ÿ Do you speak Blogish? Thomas Crampton, Ogilvy & Mather

Media Panel
Ÿ Business-to-media communications during financial hard times
Moderator Mark Hooper, Boeing, Hong Kong and Panelists Mary Kissel, The Wall Street Journal Asia and Kenneth Howe, South China Morning Post

Networking and Social Activities
Explore Hong Kong with your local chapter hosts.
Ÿ Taste the eclectic flavours of Hong Kong during an evening Dine-around
Ÿ See the city lights and landscapes on a harbour tour aboard a traditional Chinese junk
Ÿ Try your bargaining skills at one of Hong Kong’s famous markets

Register by 22 January 2010 Register now
Your conference registration includes the Welcome Reception, two continental breakfasts, two luncheons with guest speakers and all conference sessions and keynotes. It does not include hotel or travel.
Team discounts available.
Ÿ IABC member - US$690 / HKD$5,348
Ÿ Non-member - US$790 / HKD$6,123