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      <image:caption>Rhys Kelly, IABC NSW Board member, professional development and communications</image:caption>
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      <image:caption>At the IABC Fusion APAC conference in The Philippines in March, AI was understandably a hot topic. Specifically, the need for communication professionals to be part of shaping its responsible use in organisations. In a short time, AI has become a powerful workplace tool that is becoming increasingly sophisticated. However, for all its time saving benefits AI comes with inherent risks to organisations. From misinformation to data security issues, loss of trust from customers through lack of transparency, and employee misuse, AI has the potential to cause reputational damage to organisations, impacting the bottom line. Organisations need to be implementing governance and policies about its responsible and ethical use, engaging with stakeholders such as Senior Leaders, HR, IT, Legal and Communications. As custodians of organisational reputations and often brands, communication professionals bring a strategic view to the table on how to manage AI as a business opportunity and at the same time, foresee issues and manage them before they become a crisis.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Ramak Salamat, Vice President JAPAC, Staffbase</image:caption>
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      <image:caption>Comms professionals Kathleen Tarplee and Alexandra Pilton first crossed paths in 2017 when working at ANZ. Seven years on and the pair are now at Zuriach’s local HQ in Sydney, supporting the business as senior internal communications managers.</image:caption>
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      <image:caption>Head of Marketing &amp; Corporate Affairs, Tasman Environmental Markets</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Marketing &amp; Communication Manager, Eco Logical Australia</image:caption>
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    <lastmod>2024-01-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/6bfb6d92-e962-488a-a2a2-c0d6b4f19217/iabc-nsw-annual-report-2023.JPG</image:loc>
      <image:title>News - Read Our 2023 Annual Report - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/introducing-our-new-2024-board-members</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/6eb72d9f-4832-40a6-ba87-e01ad1867ac6/iabc-nsw-board-2024.png</image:loc>
      <image:title>News - Introducing Our New 2024 Board Members</image:title>
      <image:caption>Top Row: Patrick Armstrong, Aleks Gorgievski, Jeremy Hyman and Lana Boardman Bottom Row: Lucy Hose, Paula Batho, Jaci Burns and Sue Woodward</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/2023-2024-gold-quill-awards-now-open</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-14</lastmod>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/2023-annual-general</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-10</lastmod>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/the-power-of-visual-communications</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-26</lastmod>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/ai-in-action-top-picks-from-iabc-nsw-leaders</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-18</lastmod>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/gold-quill-awards-showcase-and-celebration-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/a96e5556-ba56-4e74-ac98-761e86e0ba5d/iabc-gold-quill.png</image:loc>
      <image:title>News - Register for the Gold Quill Awards Showcase and Celebration 2023 - This is an in-person event. You will have opportunities to network and enjoy a light supper.</image:title>
      <image:caption>When: Wednesday 20 September 2023, 5.30pm – 7.30pm Where: Heritage room, Teacher’s Federation, Surry Hills Cost: IABC NSW members can access the special rate of $15</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/mastermind-circles-helping-you-connect-with-peers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-06</lastmod>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/gold-quill-award-aurecon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-26</lastmod>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/leveraging-ai-in-communications</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/3c5c38d2-8db5-4ba1-acdf-b48c353c6da0/ai-communications-event.jpg</image:loc>
      <image:title>News - Leveraging AI in Communications - Last night, close to 70 IABC members and guests were thrilled to hear from a panel of experts on the opportunities for innovation, the risks and how we can leverage AI in our roles. Many thanks to Microsoft's Chief Technology Officer, Lee Hickin and Director Corporate Comms, Elizabeth Greene, and Traffyk.ai's co-Founder Alex Manchester. To thank them for their time and expertise we have made donations to the The Australian Literacy &amp; Numeracy Foundation, and RSPCA Australia. Thanks also to our wonderful sponsors Salt &amp; Shein and Lucy Newcomb for your ongoing support of IABC NSW and Communication professionals.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/the-importance-of-communicating-during-a-cyber-crisis</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-22</lastmod>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/nsw-wins-10-gold-quill-awards</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/9e64886a-430f-4e7a-9772-4acc581259dd/IABC_1065665-23_GoldQuill_WinnerToolkit_SocialMedia_Facebook.png</image:loc>
      <image:title>News - NSW wins 10 Gold Quill Awards</image:title>
      <image:caption>These awards highlight the incredibly strategic and creative work being done by communication professionals across our state – what a talented bunch! For more than 40 years, the Gold Quill Awards have recognised communication work from around the world that soars above the average. Each year hundreds of entries are received globally and are measured against rigorous evaluation criteria. The awards are symbols of excellence in strategic communication recognising smart thinking, flawless execution and proven results.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/member-month-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/ab3b8266-ae7f-4488-9156-8d3680310b59/empowerment+through+communication.png</image:loc>
      <image:title>News - Member Month Means MORE Reasons to Renew or Join in 2023</image:title>
      <image:caption>IABC is giving away online learning bundles - our Employee Engagement Bundle (11 courses valued at $169 USD), DEI Bundle (5 courses valued at $79 USD) and Storytelling Bundle (6 courses valued at $29 USD), for all those who join or renew by 5 March 2023. Throughout March there will be a range of special offers, with all new and renewing IABC members being entered into a weekly raffle to win complimentary registration to attend World Conference 2023, taking place 4-7 June in Toronto, Canada. If your membership is not up for renewal yet, don’t worry, you can still renew now and take advantage of the incentives – your membership period will be extended from your current due date. In 2023 there will be a $15 increase to international dues for annual membership. Don't forget to change your Country selection in the top panel near your name as the US is the default country, select IABC Member then APAC region and NSW as your Chapter.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.iabcnsw.com/news/four-new-members-become-scmp-certified</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/493231f1-92bc-4e2d-bd4f-b2f920deb75e/jacinta-campbell-alison-evans.jpg</image:loc>
      <image:title>News - Four New Members Become SCMP Certified - Jacinta Campbell, Media and Stakeholder Engagement Manager, City of Newcastle</image:title>
      <image:caption>“I considered the GCCC Certification process an opportunity to test my years of experience against a global standard. It was challenging but really worth the investment in time. I set myself a goal in 2022 to achieve SCMP Certification and felt really proud of myself once I did. Reading and preparing for the SCMP certification actually reignited my passion for the profession. I found myself picking up The IABC Guide for Practical Business Communication in any spare moment I had. The guide together with readings and webinars from IABC’s online resources were valuable reinforcement of delivering to a model of communication excellence and best practice principles.” Alison Evans, Internal Communication and Engagement, Greater Bank “SCMP is more than a set of post-nominals. To maintain the certification requires ongoing commitment to learning, mentoring and best practice. It’s rigorous but that’s an important marker of credibility and gives businesses and senior leaders confidence they’re working with contemporary professionals who are well practiced in providing strategic communication advice. “Right now, businesses are facing unique challenges, especially when it comes to transformation and the employee experience, so there’s significant demand for strategic communication which helps deliver outcomes that align with business objectives.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/857c7520-5596-40c2-9131-164f47dc9026/chris-saxby-scmp.jpg</image:loc>
      <image:title>News - Four New Members Become SCMP Certified - Chris Saxby, Brand, Marketing &amp; Communications Business Partner - Clients &amp; Markets, Aurecon</image:title>
      <image:caption>“It was a personal achievement I wanted to accomplish. I have been a member of IABC's International Foundation Grant Selection TaskForce for the past three years and am the Current Chair and wanted to ensure that I was leading by example by being certified. “I really enjoyed the study groups and meeting online to discuss the reading material. It makes you think about best practice as it applies to your day-to-day role. After receiving my SCMP certification, I was relieved but also very grateful to be part of a community that celebrates ongoing professional development.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/870c9ca6-6aed-41b8-b8e7-a61b97fca4c8/karen-godfrey.jpg</image:loc>
      <image:title>News - Four New Members Become SCMP Certified - Karen Godfrey, Internal Communications Manager, BOC South Pacific</image:title>
      <image:caption>“Thanks to all the SCMP professionals who have shared their experience about why this certifications matters. You inspired me to take the plunge. You said it was tough but rightly so. I have been in the profession for 15 years without any Communication qualifications, so I needed to know I had the skills and experience to operate at a strategic level, and meet global ethical standards. I also learnt that I have some work to do – so plenty of questions for my comms people coming up. “I encourage experienced communicators to take the challenge – happy to support you through it.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/join-the-iabc-nsw-board</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-31</lastmod>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/iabc-supports-communications-professionals-in-the-hunter-and-coastal-region</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-31</lastmod>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/new-hunter-amp-coastal-group-connects-regional-comms-professionals</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-19</lastmod>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/mastermind-circles-2022-program-is-up-and-running</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-17</lastmod>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/food-for-thought-how-data-analytics-is-changing-the-world-of-media-communications</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-10</lastmod>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/member-stories-my-iabc-superpower-is-grit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1646300230416-9GPTNWC8RTGG3RIRZJZS/anne+.PNG</image:loc>
      <image:title>News - Member stories: My IABC Superpower is Grit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/in-conversation-with-suzanna-white</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1646269594359-LQTIHT5R2OLUMS9IM00J/InConvoSeries_2160x1080.jpg</image:loc>
      <image:title>News - In Conversation with Suzanna White - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/catalysts-iabc-member-spotlight-megan-thomas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1646175189007-BRJND71GFQPL18TLEYX7/megan+t.PNG</image:loc>
      <image:title>News - Catalyst Spotlight: President of IABC NSW, Megan Thomas - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/iabc-nsw-events-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-20</lastmod>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/agm-2021-presidents-report</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-15</lastmod>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/news-release-iabc-nsw-announces-new-president</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-15</lastmod>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/notice-of-annual-general-meeting-iabc-nsw-chapter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-14</lastmod>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/best-practice-communications-in-the-public-sector</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-11</lastmod>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/mastermind-circles-program-feedback-and-launch-of-round-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-11</lastmod>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/design-thinking-is-a-comms-super-power-2a653</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-11</lastmod>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/how-to-amplify-executive-brands-via-linkedin-and-7-critical-elements-of-subtly-powerful-self-promotion</loc>
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    <priority>0.5</priority>
    <lastmod>2021-10-11</lastmod>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/j0lmn8ga7ats5n3i3feuwqtalgfqkk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-16</lastmod>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/reputation-is-earned-in-drops-and-lost-in-buckets</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-11</lastmod>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/business-of-media-summit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-15</lastmod>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/first-gccc-sydney-exam-bek5a</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-09</lastmod>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/the-iabc-gold-quills-recognising-our-top-professionals</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1616452202703-2YDLP9NTP8PVXHSH2OLV/IABC+screenshot+Gold+Quills.jpg</image:loc>
      <image:title>News - The IABC Gold Quills - recognising our top professionals</image:title>
      <image:caption>Our Gold Quill evaluators</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/corporate-snakes-and-career-ladders</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1614836550610-ST4DSMDXN254Q1PSSFVM/IMG_0244.JPG</image:loc>
      <image:title>News - Corporate Snakes and Career Ladders</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1614836619365-G9D7C2LQPLAQT9UN6SLL/IMG_0233.JPG</image:loc>
      <image:title>News - Corporate Snakes and Career Ladders</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1614836680764-HRV43AYIOFHHHANC0KS8/IMG_0242.JPG</image:loc>
      <image:title>News - Corporate Snakes and Career Ladders</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1614836737316-OZJUFZPZ65XM89TT6AHW/IMG_0240.JPG</image:loc>
      <image:title>News - Corporate Snakes and Career Ladders</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1614836801155-4NWESUV283A1L365QYX6/IMG_0241.JPG</image:loc>
      <image:title>News - Corporate Snakes and Career Ladders</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/so-what-now</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1612814917826-QVGQQICMU74KK22ITKHH/IABC+NSW+%27So%2C+what+now_%27+event+-+Feb.png</image:loc>
      <image:title>News - So, What Now?</image:title>
      <image:caption>A selection of our wonderful members who participated in the event</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1612815026429-1FU68YH49DQZ6S7X68LE/27949238017_b4fd79394e_o.jpg</image:loc>
      <image:title>News - So, What Now?</image:title>
      <image:caption>Our March event - Corporate Snakes and Career Ladders - is now live.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/2021-strategy-and-priorities</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-01-21</lastmod>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/agm-presidents-report</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-01-20</lastmod>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/refer-your-peers-to-join-iabc-to-give-them-a-discount</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-12-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1607314399363-0ITTMX9ME4VYSR96XKB8/Website-banner-template-1200x628-2-1.png</image:loc>
      <image:title>News - Refer Your Peers</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1607314299328-OYDIPMPTMUCJQ6XXL8NH/IABC4ME_Facebook-2.png</image:loc>
      <image:title>News - Refer Your Peers - How to share</image:title>
      <image:caption>Click the links below to download graphics you can post on your social media networks. Post these graphics to encourage your followers to join IABC and remind them to refer you on the membership form. To download the graphics: Click on the link Right click on the image Select “Save Image as…” to save the image to your computer. Facebook Post #1 Facebook Post #2 LinkedIn Post #1 LinkedIn Post #2 Twitter Post #1 Twitter Post #2 Contact IABC at member_relations@iabc.com with any questions. All the membership benefits can be found here</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/whats-in-store-for-communicators-in-2021</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-12-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1607313181587-Y4PA1FTMTF1OICY8J6NH/https___cdn.evbuc.com_images_116949489_143235047604_1_original.jpg</image:loc>
      <image:title>News - What’s in store for communicators in 2021? - The comms agenda 2021</image:title>
      <image:caption>Isentia and IABC APAC Region surveyed communication professionals to conduct in-depth research on the future of the communication profession post-pandemic. With our guest speakers Zora Artis, GAICD SCMP and Ngaire Crawford attendees had the opportunity to delve into the report.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1607313499042-X4528G9G8A6EEAR6OHQM/charities1.JPG</image:loc>
      <image:title>News - What’s in store for communicators in 2021? - Thank you</image:title>
      <image:caption>Our thanks to presenters Zora Artis, GAICD SCMP and Ngaire Crawford who selected their charities as Cancer Council Australia and Dementia Australia We believe as a NFP ourselves that paying it forward is the socially responsible thing to do instead of using items like wine, flowers/chocolates. We're concluding our year at our AGM 5.30pm, Tuesday 8 December 2020 – all members welcome. Find a sneak peek on how #IABCNSW 2021 is shaping up here  Know a colleague/friend who would benefit from membership? Refer them with code IABC4ME to receive 25% off IABC international dues.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/membership-month-thats-a-wrap</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1604357311468-A85PP93NNP44KC0OCSBN/1.jpg</image:loc>
      <image:title>News - Membership month - that’s a wrap - 1. Official launch of our new website.</image:title>
      <image:caption>An ambition of the board this year was to deliver you a new, more intuitive, clearer and user-friendly website. Started by Sach Trikha and developed with the incredible support of IABC NSW member Andrew Blunt - we celebrated our new and improved website. We’re always on the hunt for great content so if you have a story, article or opinion piece you want to develop and showcase to our community please reach out to one of the board.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1604357410456-1L40LITGGIH4VWJR1EZ1/2.jpg</image:loc>
      <image:title>News - Membership month - that’s a wrap - 2. Enter a Gold Quill.</image:title>
      <image:caption>A call out to our incredible NSW communication colleagues to enter a Gold Quill for your outstanding work to mark moments of excellence and purpose. Here are the dates to remember: Submission opens on 8 October 2020. You can enjoy the early bird discounted rate, extended up to 8 January 2021. The deadline is on 20 January 2021 and the late deadline will be on 1 February 2021. Read more here: https://gq.iabc.com/</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1604357471973-FE7NYK1J5E06P4LI8V2J/3.jpg</image:loc>
      <image:title>News - Membership month - that’s a wrap - 3. Gold Quill show and tell tips for success.</image:title>
      <image:caption>We hope members will get inspired to submit great work in the 2021 entries. https://lnkd.in/gNTv8SE. A Gold Quill award is a credibility boost like no other. It's acknowledged as one of the most prestigious awards programs globally in the industry for strategic communications. Submissions now open.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1604357570983-MHWMBUWTV47U6B4E7LDU/4.PNG</image:loc>
      <image:title>News - Membership month - that’s a wrap - 4. Open call for board nominations and AGM date announced.</image:title>
      <image:caption>We’re looking for dedicated people able and willing to commit time to running the Chapter, helping us to elevate the credibility of our profession and support our community of business communication professionals with innovative thinking, shared best practices, in-depth learning and career guidance. Find out about the nominations and AGM here: https://lnkd.in/eGNycui</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1604357648253-NZJT8DH6J0H8FYPVOCVI/5.PNG</image:loc>
      <image:title>News - Membership month - that’s a wrap - 5. October EDM live.</image:title>
      <image:caption>We looked at how we’ve listened to member feedback, showcased the incredible discounts available for member month, highlighted our open call for board nominations, gave an update on Gold Quills and picked out our communication roundtable as our pick of the month. Make sure you are subscribed to our newsletter.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1604357704791-VJ8CQV9G134WTHUK1WX1/6.jpg</image:loc>
      <image:title>News - Membership month - that’s a wrap - 6. Net promoter score announcement.</image:title>
      <image:caption>We are pleased to say that over the last year we’ve increased our NPS by 40 percentage points. https://lnkd.in/gXqVTpu. We had a target to increase by 10 percentage points so we’re delighted that the membership feels so passionately about the community and we can build on this momentum together.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1604357745307-QOO5CMCR52QVOSB9V6UA/7.jpg</image:loc>
      <image:title>News - Membership month - that’s a wrap - 7. A sneak peek on how 2021 is shaping up.</image:title>
      <image:caption>Our sincere thanks to all the speakers who put forward topics, to Lucy Newcomb, Fraser Clapcott and Salt &amp; Shein for all their ongoing support, to all the members who offered their feedback and to our board for all their tireless work in elevating our local chapter and supporting the vision to advance the profession, create connection and develop the credibility and recognition of our community. Sneak peek here</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1604357823236-8OWXV11OAXZTRT5USH45/8.jpg</image:loc>
      <image:title>News - Membership month - that’s a wrap - 8. An offer to secure the final few tickets for our virtual communication roundtable.</image:title>
      <image:caption>Hosted Thursday 29th October this was a members only event limited to 30 people under Chatham house rules. Rhys Kelly, Amanda Wallace and Adrian Christie were our hand-picked leading Australian communicators who shared their insights into some of the hottest topics affecting our industry.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1604357874458-V4K416NJVO4LUIMU6LE6/9.jpg</image:loc>
      <image:title>News - Membership month - that’s a wrap - 9. A huge THANK YOU and warm welcome.</image:title>
      <image:caption>To the 50+ new and existing members who’ve committed to renew or join #IABCNSW for another exceptional year.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1604357977771-D0XBZGCMWIUKLBVI61XO/10.JPG</image:loc>
      <image:title>News - Membership month - that’s a wrap - 10. Another huge THANK YOU.</image:title>
      <image:caption>To our incredible speakers Amanda Wallace, Adrian Christie and Rhys Kelly and #IABCNSW guests who participated in our unique virtual communication roundtable ‘learn from the best in the business’. The energy and interaction in the virtual environment was infectious. Thank you all for openly sharing your invaluable stories and insights. We heard about why internal communications is more important than ever to inform a workforce, how a NFP pivoted their messaging and programs during COVID-19 to stay relevant and top of mind and how purpose and business strategy was aligned with social issues. A charity donation instead of speaker gifts was made to the charities of their choosing.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/iabc-nsw-events-2021</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1602578781327-OLBJDRKY72OF79EAA324/pexels-luis-quintero-2774556+%281%29.jpg</image:loc>
      <image:title>News - IABC NSW events 2021</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/notice-of-annual-general-meeting-new-south-wales-chapter-of-the-iabc</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-13</lastmod>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/unityincommunity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1602577573653-JFS3J99YS48I7LTA769F/0.jpg</image:loc>
      <image:title>News - #UnityInCommunity - An evidence based approach</image:title>
      <image:caption>The board and I have worked on an evidence-based approach to leading this chapter this year. In 2019 we hosted our first IABC NSW experience survey where we asked for your candid thoughts as to where we’re currently delivering value and areas to enhance your experience. See post here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1602577773195-TNBXT968GR4KN1E8S5U5/1.jpg</image:loc>
      <image:title>News - #UnityInCommunity - We listened very carefully to that feedback and our 2019 events survey.</image:title>
      <image:caption>At our end of year board strategy session and a strategy revisit to set ourselves up for 2020 we used the survey results as the ‘beacon’, developed our 2020 events schedule and our commitments to you, our IABC NSW community. See post here</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1602578781327-OLBJDRKY72OF79EAA324/pexels-luis-quintero-2774556+%281%29.jpg</image:loc>
      <image:title>News - #UnityInCommunity - Commitments to you</image:title>
      <image:caption>Our key priorities are: ·      Maintain excellent events ·      Centralise the buddy system ·      Map the member experience ·      Develop a targeted approach to corporates, and ·      Ensure a culture of inclusiveness.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1602578843092-G9Q267D3L9RFJ34ENVSZ/pexels-pixabay-355952.jpg</image:loc>
      <image:title>News - #UnityInCommunity - Our next level of priorities</image:title>
      <image:caption>· Maintain excellent events · Centralise the buddy system · Map the member experience · Develop a targeted approach to corporates, and · Ensure a culture of inclusiveness.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1602578967289-M8FZ2B9CRKODGM00PI3C/Untitled.jpg</image:loc>
      <image:title>News - #UnityInCommunity - Reflect, rest and reset</image:title>
      <image:caption>6 months through our 2020 tenure as IABC board members, where COVID-19 turned our worlds upside down, we felt it was an opportune moment to take the time to reflect, rest and reset before we delivered our second 6 months on behalf of our IABC community. We celebrated an incredible 6 months 62% increase in event bookings from the same period last year. Between 80-100% of participants rated the early 2020 events as very good/excellent value and the content as very/extremely valuable. Members have seen exceptional value for money. 16% increase in membership to over 160 from the start of the year 7 NSW Gold Quill winners $350 donated to speaker charities And then after a reflect, rest and reset linked to our commitments assured you of the actions we would stop, start and continue. See post here</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1602579101226-HQKLRSWQQYLICV9L4VWN/pexels-gratisography-519.jpg</image:loc>
      <image:title>News - #UnityInCommunity - Net promoter score</image:title>
      <image:caption>The events survey gave us the chance to see how we were tracking on our Net promoter score. When the board and I inherited the membership our experience survey showed us that we had work to do to build the advocacy and positive sentiment the community felt towards IABC NSW. I’m pleased to say that over the last year we’ve increased our NPS by 40 percentage points. We had set a target to increase by 10 percentage points so we are delighted that the membership feels so passionately about the community and we can build on this momentum together. We valued hearing things like ‘I think IABC is doing a great job in difficult circumstances’, ‘This is the most impressive member organisation I have ever been involved with’ but we appreciate we aren’t getting it right all the time. There was lots of great feedback coming from the survey in regards to: our range of speakers; consultants versus comms professionals. About the balance people are looking between virtual and face to face (50/50 split) when we get back to in person events. About ensuring networking is still incorporated into virtual events. Ensuring we brief speakers to ensure they appreciate the audience level and sophistication to always get the right tone.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1602579316354-1JNAV3IHI4O455GB09JH/speaker+3.JPG</image:loc>
      <image:title>News - #UnityInCommunity - Events 2021</image:title>
      <image:caption>We put forward a range of speaker ideas and topics and based on your votes the leadership, influence, connection and digital events were clear highlights you want to see in 2021. Our roundtable event is always one of our highlights of the year so we are committed to that. The opportunity to build professional and communication credibility, your earning potential and gain a competitive advantage is key to IABC and so our Gold Quill advocacy and showcase plus GCCC certification is paramount (we are of course looking forward to hosting our first one this year). We sadly had to postpone our crisis event at the start of the year but with an exciting reframing of the event and a virtual offering we are pleased that, that event will also feature. Throughout member month and before the end of the year we will be showcasing your 2021 events schedule. We are working hard on ensuring feedback is actioned and that final speakers/topics are locked in with dates and times so you can plan your IABC NSW experience throughout 2021.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1602579261755-5NRTX6N45BAIDBDFKTLD/IABC_540732-20_OctoberMemberMonth_ChapterGraphics_Gold_LIShare.jpg</image:loc>
      <image:title>News - #UnityInCommunity - Join the community</image:title>
      <image:caption>Our sincere thanks to all the speakers who put forward topics, to Salt &amp; Shein for all their ongoing support to all the members who offered their feedback and to our board for all their tireless work in elevating our local chapter and supporting the vision to advance the profession, create connection and develop the credibility and recognition of our community. Not a member and want to join your community? Take advantage of IABC NSW membership during Octobers Membership Month for under $200 (approx. $190 instead of $319) for new joiners. Any renewals can also take advantage of significant discounts with $25% off international dues and a waiving of regional dues. Use code IABC50</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/gold-quill-best-of-the-best</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1602455751152-TDDLGA1H4OF7ZZ9PBF5G/IABC_GoldQuill_GQWebsite_40years-3.jpg</image:loc>
      <image:title>News - Gold Quill – NSWs’ best of the best</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/build-your-professional-credibility-through-certification</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-11</lastmod>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/power-up-your-creative-problem-solving</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1599687722670-B0IM43C0RK9VETY714IB/fox-model.PNG</image:loc>
      <image:title>News - Power-up your creative problem-solving - The Phuel team presented Dr Jason Fox’s model for Critical Thinking &amp; Decision Making as a quick guide to problem-solving:</image:title>
      <image:caption>What do we know? Facts vs assumptions Test assumptions (see the Three Steps to Critical Thinking) Come up with a strategy and execute Evaluate the decision</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1599687990574-XQH1126CHLLIXQQZ8ZYS/three-steps-critical-thinking.PNG</image:loc>
      <image:title>News - Power-up your creative problem-solving - Three Steps to Critical Thinking</image:title>
      <image:caption>Becoming aware that assumptions exist. Make the assumptions explicit. Assess the accuracy and validity of assumptions by asking: Do these assumptions make sense? Do they fit reality as we now understand and live it? Under what conditions do they seem to hold true? Under what conditions do they seem false?</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/steam-not-stem</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-26</lastmod>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/first-gccc-sydney-exam</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-10</lastmod>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/missing-half-of-communication</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1598448725178-P1AZEMX0O2LHEH68Z5G3/oscar-workshop.jpg</image:loc>
      <image:title>News - The missing half of communication - According to Oscar, these three phrases will transform the way we listen (by helping the speaker):</image:title>
      <image:caption>“Tell me more” – you’ll often see a change in posture when you ask this “And what else?” – good if someone is stuck repeating the same thing “Be silent” – silence can be powerful, don’t be tempted to fill in the gaps.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/interview-with-lucy-newcomb</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1600242966031-QLALTQX24VHJHNUS314U/Salt%26Shein%2BSSS+Logo+CMYK+%281%29.jpg</image:loc>
      <image:title>News - A Q&amp;amp;A interview with Lucy Newcomb – Director Salt &amp;amp; Shein</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/would-you-fly-blind</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1599792800412-UO77SO486K9S2AA8LN0M/business-strategy.jpg</image:loc>
      <image:title>News - Would you fly blind?</image:title>
      <image:caption>Women standing in front of blackboard writing about the vision, target and strategy of her business</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1599793852765-GB2QOW9Q8ZPFYNHV6Z7G/superhero-employee-graphic.jpg</image:loc>
      <image:title>News - Would you fly blind? - Empowerment is critical. To excel at their craft these guys need access. All forums open to them to be in attendance when required. They need to be in the essence of what is going on and need to be able to open the door to any discussion if the situation requires it. This can require air cover at times. It also comes most naturally when the team is highly regarded and positioned as a valuable resource to aid business success.</image:title>
      <image:caption>Cartoon of a man wearing a suit whose shadow is of a person wearing a cape and holding up a trophy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1599794091291-GDLGXSYRCXMWUEAQS83S/trump-flying-blind-cartoon.jpg</image:loc>
      <image:title>News - Would you fly blind? - These opportunities were also born out of the push and pull I have identified. Push and pull needs to be a hallmark of the relationship you have with this team to get the most powerful outcomes. This is a type of creative tension where each side of the equation needs to be able to challenge to push beyond comfort zones. Sometimes this is the executive pushing to get the team to work harder on managing the risks to match the vision for what they want to communicate. Equally, it can be the comms team pushing the executive to be bolder. Obviously this is only a healthy dynamic if the reverse, the pull, can be used to the same effect.</image:title>
      <image:caption>Cartoon of President Trump blindly flying a plane with a bag over his head, ignoring all the tools and instruments in the cockpit which are labelled US intel.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/celebrating-our-2020-gold-quill-award-winners</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1599871012816-M9UV6M9AP3T6SOQUDL1T/iabc-goldquill-banner.jpg</image:loc>
      <image:title>News - Celebrating our 2020 Gold Quill award winners!</image:title>
      <image:caption>Grey banner with Gold Quill Awards logo and tagline ‘Celebrating communication excellence’</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1599871339148-SW8FQT3WA5013SS04ABB/anthea-photo-200x300.jpg</image:loc>
      <image:title>News - Celebrating our 2020 Gold Quill award winners!</image:title>
      <image:caption>Headshot of Anthea Cudworth</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/weve-gone-virtual</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1599872357041-NQDJFHH94L3J0YIPT4FU/janine-garner.jpg</image:loc>
      <image:title>News - We’ve gone virtual</image:title>
      <image:caption>Headshot photo of Janine Garner</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/its-about-better-connections</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-12</lastmod>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/the-art-and-science-of-storytelling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1599974087275-UKY2O89VF9QV6C8YW9US/gabrielle-dolan-book.png</image:loc>
      <image:title>News - The Art and Science of Storytelling</image:title>
      <image:caption>Headshot of Gabrielle Dolan next to cover of her book ‘Real Communication’</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1599974207887-OEL3AK291JWZQKU0YFZI/gabrielle-speaking-in-workshop.jpg</image:loc>
      <image:title>News - The Art and Science of Storytelling</image:title>
      <image:caption>Gabrielle speaking at the front of workshop on storytelling</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iabcnsw.com/news/now-is-the-time-to-turbo-charge-your-wellbeing-routine</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f37916fd79e154db61778e7/1599876912448-ITSUUTLLC8OO93NSR6RK/clare-headshot.png</image:loc>
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      <image:caption>Our deepest thanks to Salt &amp; Shein, our key sponsors. Salt and Shein was founded in 2004 by Peter Salt and Josh Shein. With decades of experience the team have developed deep knowledge and understanding of the local and international corporate affairs, marketing and communication market. Visit Lucy, Fraser and the team at Salt &amp; Shein.</image:caption>
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