Elevate your communication career
“I think the biggest challenge faced by the comms professional today is that organisations are still viewing communications as a reactive strategy rather than a proactive tactic.”
Read Shamika’s profile.
If you’ve spent any time with senior leaders, you will likely have heard the instruction: “We need this to sound more authentic.” It’s usually delivered earnestly, often late in the process, and almost never with a definition attached. At this point, “authentic” has become a seasoning rather than an ingredient: sprinkled on at the end to improve flavour, without changing what’s actually in the dish.
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Your globally recognised communications association
The IABC has set the global standard for communication since 1970.
Our NSW Chapter supports local communications professionals by connecting them with insights, resources, and people to excel in their careers. We run engaging and informative events and offer access to on-demand learning, networking, accreditation, and career guidance. Visiting members from other Chapters are welcome. Check out the full range of member benefits.